Share reports by email and export to PDF: now live in the new Google Analytics

The new Google Analytics has come a long way since it was first unveiled last March. Between multi-channel funnels, real time, flow visualization, premium, and a whole host of other incredible features, it is hard to believe that only a year has gone by.

We are excited to announce that Analytics reports can now be automatically sent to yourself or other members of your team from within the new Google Analytics. These reports can be set up to email at a variety of regularly scheduled times, including daily, weekly, monthly, and quarterly. Reports can also be exported to PDF allowing you to save or share the insights you’ve found using Google Analytics.

Where to find Email and PDF export
Look in the newly-redesigned Utility Bar located at the top of your favorite reports for Email and PDF Export options:

In order to provide maximum flexibility, this functionality is available on standard reports, custom reports, and dashboards. Clicking on the "Email" button on a dashboard pulls up the same email scheduling dialog as in standard reports and offers the same feature set:

Why "beta"?
For those who have used the email scheduler in the old interface, this new emailer system operates independently and has enhancements in reliability and ease of use. We are putting the finishing touches on the look and feel of exported reports, and anticipate that these will be finalized soon.

Part of the transition to the new emailing system is an opportunity to "reset" your scheduled emails. Consider which scheduled emails have been most helpful and be sure to recreate those in the new interface. The new Google Analytics has some reporting differences and additional metrics that you may want to take advantage of when drafting new scheduled emails. We will provide ample notice before scheduled emails from the old Google Analytics are sunset later this year.

We would love to hear how the release of these features helps you to be efficient and derive valuable insights. Let us know your thoughts in the comments. Happy exporting!

- Chris Anderson, Google Analytics team

Refining the new Google Analytics

We've been listening to your feedback about the new version of Google Analytics, and are excited to release an updated user interface featuring enhancements to nearly all aspects of the design of Google Analytics.

User interface updates
Based on input from our users, partners, and customers, we have launched several improvements to our user interface. We are particularly proud of the attention to detail that our user experience team has put into making the interface easy to use, understandable, and beautiful.

Restyled reports

The primary goal of this update is to bring more attention to the things that matter -- your data, and how you analyze it. We improved legibility of score card and table data, and refined our color palette to draw attention toward data instead of navigation elements.

We’ve also made several usability improvements:
• Improved information hierarchy
• Change the graphed metric and select a comparison metric directly from the graph
• Graph and Table options are more visible
• Improved Metric Group selection
• Added icons to left navigation

Icons in the left navigation

We would like to thank everyone for submitting excellent feedback. Please continue to provide input on how Google Analytics can best deliver the insights you need.

- The Google Analytics team

Google Analytics has learned 9 new languages

Recently we introduced the new and improved Google Analytics, so that you can quickly find even more powerful and useful data to improve your internet marketing efforts.

Now, we are proud to say Google Analytics is available in 9 new languages. This makes Google Analytics quite a Polyglot, and it is in total available in 40 languages now. Newly introduced languages are:

- Arabic
- Croatian
- Hebrew
- Hindi
- Latvian
- Romanian
- Serbian
- Slovenian
- Ukrainian

To change the language of an Analytics account to any of these new languages, you have to activate the new interface, if you haven’t already, by clicking on the “new version” button at the top of the account. Then, navigate to the settings page where you can select the new language.

You may also enjoy reading the newly revamped Analytics help center in any of the 9 new languages.

We are confident this will improve the usage of Google Analytics across the world, and help website owners and AdWords advertisers get even more out of their internet marketing efforts.

Happy data mining!

Google Analytics team

Email scheduler, PDF export, and a transition to the new Google Analytics interface

Two of the most requested features from the old version of Google Analytics that have been absent in the new interface are report email scheduling and PDF export.  We are happy to announce that both email scheduling and PDF export functionality will be the new interface in a few weeks.

Because there are significant differences between reports in the new and old versions of Google Analytics, we would like to use this opportunity to solicit your feedback regarding which scheduled email reports should be preserved in the new version. We suspect that many of you would like to use this opportunity to “reset” the number and types of scheduled Google Analytics emails. As we roll out the new email system in the coming few weeks, we encourage you to examine your existing scheduled emails and make a personal decision on whether to recreate a similar scheduled email report.

Every standard and custom report will have an email scheduling option, shown below in the report options bar:



Clicking on the “EMAIL” button pulls up the following email scheduling dialog:



(A more detailed blog post about the emailer and its new functionality will be available when the it is released in a few weeks.) The above email preview shows the work we have put into improving the email report setup over the older Analytics interface.

PDF export for every report will also be available within a few weeks.

With the upcoming release of both the new emailer & PDF download, we want to give you three months notice (as of today) that the old Google Analytics interface as well as all existing scheduled emails will be sunset starting in January 2012. We believe that the new Google Analytics interface provides significant advantages over the old version, including access to Real Time Analytics, Multi-Channel Funnels, Social Plugin Analytics, & Flow Visualization. And hope you'll find enough value in these new features that you'll switch to the new version well before then.

We welcome your feedback and comments.

- Phil Mui, Google Analytics team

Introducing Flow Visualization: visualizing visitor flow

Many of you have shared with us difficulties you’ve experienced when using traditional path analysis tools. For instance, many of these tools don’t sensibly group related visitor paths and pages, and segmentation analysis can be difficult. You’re looking for better ways to visualize and quickly find those insights about how visitors flow through your sites.

The Google Analytics team has been listening and is working hard to meet your needs. Our design team chose not to build individual “path analysis,” which can quickly become complicated. Instead, they took inspiration from a wide range of sources to reimagine approaches for visualizing visitor flow. Our goal is to help marketers and analysts better optimize their visitor experience by presenting the ways that visitors flow through their sites in an intuitive and useful way.

This morning at Web 2.0 Summit, Susan Wojcicki & I unveiled the release of “Flow Visualization” in Google Analytics, a tool that allows you to analyze site insights graphically, and instantly understand how visitors flow across pages on your site. Starting this week, “Visitors Flow” and “Goal Flow” will be rolling out to all accounts. Other types of visualizers will be coming to Google Analytics in the coming few months, but in the meantime, here’s what you can expect from this initial release.

Visitors Flow

The Visitors Flow view provides a graphical representation of visitors’ flow through the site by traffic source (or any other dimensions) so you can see their journey, as well as where they dropped off. You’ll find this visualizer on the left hand navigation menu, where you’ll see a new “Visitors Flow” link under the Visitors section.



Nodes are automatically clustered according to an intelligence algorithm that groups together the most likely visitor flow through a site.

You’ll also notice that we made the visualization highly interactive. You can interact with the graph to highlight different pathways, and to see information about specific nodes and connections. For example, if you want to dive deeper into your “specials” set of pages, you can hover over the node to see more at a glance.



This type of visualization allows you to answer important questions, such as “How successful is my new promo page?” In the example above, a marketer instantly gains the insight that there are 5.46K visits (based on the sources on the left hand side) and the majority of visits to the “specials” or promo page come from Google search.

To take this a step further, you can drill down into any node by “exploring the traffic” through the node. In this case, you can see how visitors coming specifically from Google search journeyed across your site.



We realize that you might want to specifically focus on a node, so we’re providing data on all the visits that lead to that node, and not just the ones that come from the top sources in the Visitors Flow. You can also traverse the path forwards or backwards on this visualizer to gain more insight on how engaged the users are to your new promotion.

Goal Flow

Goal Flow provides a graphical representation for how visitors flow through your goal steps and where they dropped off. Because the goal steps are defined by the site owner, they should reflect the important steps and page groups of interest to the site. In this first iteration, we’re supporting only URL goals, but we’ll soon be adding events and possibly other goal types.



You can find the Goal Flow visualizer in the Conversions > Goals section of the “Standard Reporting Tab.” Goal Flow helps you understand:

• The relative volume of visits to your site by the dimension you choose (e.g. traffic source, campaign, browser)
• The rates at which visitors abandon different pathways
• Where and how visitors navigate each of the steps that you defined
• How the visitors interacted with your site, including backtracking to previous goal steps

You can also apply any advanced segments to a Flow Visualizer. In addition, for those who want to see how visitors arrive at a page (or pages) of interest, they can select that page (or pages) and visualize “backward”. Such “reverse paths” could help site owners identify suboptimal placement of content. Similarly, “forward” paths from a page (or pages) can be visualized to understand most visited pages or to see visitor flow leakages that a site owner might be unaware of.



Pages before and after the node of interest are automatically grouped based on the most common “visitor” flows, and we’re building continued improvements to help group together sensible visitor paths and page nodes.

If you don’t have goals or goal funnels already set up, don’t worry. You can create a new goal or goal funnel from your profile settings and check it out right away - it works backwards on your historical data.

These two views are our first step in tackling flow visualization for visitors through a site, and we look forward to hearing your feedback as all users begin experiencing it in the coming weeks. We’re excited to bring useful and beautiful tools like these to help you understand your site, so stayed tuned for more!

As always, we welcome your input on how we can make Flow Visualization truly useful for you, so let us know in the comments, or send us your thoughts.

- Posted by Phil Mui, Google Analytics team