10 Simple and basic ways to avoid any panelty for your blog from Google updates ( Panda/ Penguine)
Google Panda is a modification to Google’s search algorithm which makes it possible for users to find content that is relevant to their searches pushing down the low quality or inferior sites. It’s done by ranking sites based on their quality and content. However, in recent times many sites have suffered as their ranks have dropped. And that could well be because of the latest updates from Google, namely Panda or Penguin.Google Panda in particular has brought about dramatic changes in website ranks and thereby the search result for users. Websites that resort to spam links or content have been penalized and have seen their ranks drop. Clearly, Google Panda has stricter guidelines when it comes to the quality of links and content on a website.
In fact, it has various updates that can tackle following issues:
- Websites that have low quality content.
- Websites with improper SEO structure
- Websites with useless pages.
- Poor grammar and duplicate content.
- Black Hat SEO techniques.
- Websites that load slowly.
Ways to prevent being hit by Panda update
Website owners and users who want to make sure they are not hit by Panda Update can do well by following a few simple tips that can help them immensely.
#1. Duplication of Content
Having duplicate content on your website is not helpful to your users and it can only get you into trouble with Panda update. Hence, if you have any duplicate content on your website you need to edit or rewrite it at the earliest to avoid future trouble.
#2. Significance of detailed content
Low traffic to your website is often due to poor quality and it’s an issue that needs to be addressed. You can start by using your analytical tools to gather more information about the pages that can be hit by Panda on account of low traffic. Once you have taken stock of these pages you can determine whether you want to
-> Add better quality content so that it can promote social interactions and increase organic traffic.
-> Or redirect pages that have poor quality content to another site.
#3. The importance of keyword density
When you create content for your website, due attention has to be paid to keyword density. You need to get a fair idea of the desired keyword density for SEO; it will help you ensure that keywords are used in an article only a certain number of times. When keywords are repeated more than the desired number of times then your website can become vulnerable to the impact of Google’s updates, especially Panda.
#4. Steer clear of Spam
Spam should be strictly avoided in terms of SEO. It’s important to get rid of poor quality content, spam articles from your website. You should also eliminate spam comments and links from your website as it will avoid the risk of being penalized. Relevant and useful information that’s free of spam on the other hand, can help you get more traffic. Search engines also look at such sites favorably and they gain credibility.
In a bid to get a large number of backlinks in a short time many tend to take the easier route and associate themselves with blacklisted websites. These blacklisted sites could have been banned because they use Black Hat SEO techniques or contain duplicate content. Unfortunately by linking your website to them you stand the risk of being penalized as well.
#5. Eliminate unnecessary tags, categories and pages from Google search
It can help you protect your website from the impact of Panda. When you get rid of unwanted tags, pages and categories using no-index or any other option for that matter, you can boost your site’s visibility and thereby improve its rank with search engines too.
#6. Pay attention to proper distribution of anchor text
It is absolutely vital that anchor text in your content is distributed properly to get best results. Using variations like “click here” and “this site” can make the right impact.
#7. Buying or exchanging links
They were considered to be productive means to boost traffic to your website and improve your page ranks. But that’s not the case anymore and only relying on buying or exchanging links cannot bring you desired results. In fact, they can lead to being penalized by Google.
Rather than relying on these methods you can try to be creative with ways to bring more traffic to your website. Find out more about means that you need to avoid and thus ensure that your website rank is maintained in the long run.
#8. Higher page views
when users visit a website briefly and quickly move on to another search, it’s a sign for Google that the site doesn’t contain relevant content. To avoid this problem it’s important that your website has compelling content so that your users will want to spend more time on it.
You can make the most out of your analytics to run a check on pages that have the maximum bounce rate. It will help you make your pages more valuable to your users.
#9. Use Ads smartly
SEO experts believe that minimum use of ads on your website is the way to go. If your site has ads, you can work on a design that gives the impression that minimum ads are being used. It’s your content that draws users to your website; hence it should be crisp and easily accessible. Ads on the other hand should be used smartly.
#10. Use of Social Media is imperative
Social Media promotion is a way that offers your website respite from Google-Panda's update. Using tools like Facebook, Twitter, Digg etc can improve your website rank in a short span of time. Using Social Media tools, asking people to bookmark or share your posts can also make a big difference to your website rank.
Google Panda gets updated frequently, which is why you need to be patient with SEO. Original, high quality will be rewarded while duplicate content, link spamming will be penalized. And that can spell doom for your online marketing career.
Author Bio:
I’m Ramya, a freelance web designer/writer based in India. I have worked in a number of SEO projects and have a good insight into creating a web design with SEO techniques incorporated in it. Apart from web designing and SEO I also contribute high-quality articles to top class websites and blogs. Besides business I am part-time wildlife photographer and generally an extrovert, I also like travelling to different destinations.
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